I’m just reading a book entitled Kitchen Memories: food and kitchen life 1837 – 1939* and have been entertained by some of the slogans used to advertise various food products over the hundred years or so that it covers.
There are lots emphasising that the food is ‘absolutely pure,’ or made with ‘all British’ ingredients, or good for various ailments, but here are a few other examples:
Albene – pure vegetable fat: No colour No smell No Taste:. Sold by all Grocers, Stores, Chemists etc. (around 1890)
An advert for Bird’s Egg Powder from around 1900 featuring a parody of This is the House that Jack Built (though I do wonder what people thought the egg powder was made from):
THIS IS THE COCK THAT CROWED IN THE MORN
WHO BECAME SO DEPRESSED HE REFUSED HIS CORN
AND WISHED HIS CHICKS HAD NEVER BEEN BORN,
NOW THAT EGGS ARE TREATED WITH SCORN.
‘DIPLOMA, The English Crustless Cheese, Cheddar or Cheshire’ (1928 – a reminder that until not so long ago cheese came with an inedible rind that had to be cut away, so rindless cheese was seen as better value for money)
‘Peter, Peter, Pumpkin Eater, Had a wife and he could keep her. He put Kellogg’s Corn Flakes on the shelf, So his wife could enjoy herself’ (1933)
‘Let Green’s of Brighton Brighten your Table’ (1930s ad for sponge mixture)
And finally: MASON’S Wine Essences – Make the festive time more festive! Buy MASON’S Wine Essences for the children’ (1890s – for children’s parties. They included elderberry, ginger and orange, and a 6d. bottle made a gallon of drink).
* E. Drury & P. Lewis, Kitchen Memories: food and kitchen life 1837 – 1939 (The National Trust, 2009)
A research project that looked at various aspects of food in the East Midlands, linking them with museum displays and objects in the region, and making the results available to as many people as possible in different formats.